Direct-Response Growth for E-Commerce.

We replace the bloated agency model with high-precision execution. No account managers. No fluff. Just full-stack acquisition and retention for brands ready to scale.

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THE PROTOCOL

The Problem

The Agency Trap

Traditional agencies profit from overhead, not output. You pay $4k+ monthly for a junior account manager to report on vanity metrics while your ROAS slides. You are paying for their office, not your growth.

The Solution

The Growth Partner

I operate as a fractional Head of Growth, capped with limited partners to ensure focus. I execute the entire ecosystem personally: Acquisition (Ads), Retention (Klaviyo), Shopify enhancements, and Visibility (SEO, AEO). No middleman. Just direct execution.

TRACK RECORD

Apparel & Lifestyle

Replaced Tier-1 agency management, reducing overhead by 50% while stabilizing Meta ROAS. Executed a comprehensive site architecture overhaul (CRO) to lift AOV and Conversion Rates. Deployed full-funnel Klaviyo retention (Pre/Post Purchase flows) and AEO visibility. Currently expanding into Google Ads." Scope: Meta & Google Ads, Klaviyo, CRO, AEO/SEO.

Medical & Tactical

Managed high-volume B2C strategies in a regulated sector, sustaining >8x ROAS year-over-year. Simultaneously engineered a complete Shopify theme modernisation using dynamic metafields and custom code, saving the business over $50k in external development costs. Scope: Google & Meta Ads, Shopify Architecture, Custom Code, Klaviyo.

The Methodology

Steward of over $1.5M in ad spend across Meta and Google. I prioritize long-term profitability over empty volume. Every decision is data-backed, focusing on strict ROAS and CPA targets to facilitate sustainable growth engines rather than short-term spikes. Focus: Profitability & Unit Economics.

THE ECOSYSTEM

  • A white target with concentric circles and crosshairs, with an arrow hitting the bullseye on a black background.

    Acquisition

    Meta and Google Ads strategies designed for ROAS or CPA, not just clicks. Managing budgets from $5k to $50k/month with a focus on cold prospecting and retargeting efficiency.

  • White infinity symbol composed of two arrows on a black background.

    Retention

    Full Klaviyo flow architecture. Converting one-time buyers into lifetime customers through segmented, automated nurture sequences.

  • A digital icon of a magnifying glass with a brain inside, representing AI or neural network analysis.

    Visibility

    Traditional Search Engine Optimisation combined with Answer Engine Optimisation (AEO). Ensuring your brand is found by humans—and recommended by AI.

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Application for Partnership

I am currently opening a limited amount of spots for Q1 2026. Please provide details below to see if we are a fit.