Privacy Policy

Last updated: 9th Dec 2025

1. Introduction

Protocol Digital (“we”, “our”, “us”) provides digital marketing, advertising, and e-commerce growth services.
This Privacy Policy explains how we collect, use, disclose, and protect personal information in accordance with applicable privacy laws, including:

  • Australian Privacy Act 1988 (APPs)

  • General Data Protection Regulation (GDPR – EU/UK)

  • California Consumer Privacy Act (CCPA)

By visiting our website or submitting information through our forms, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect the following categories of information:

2.1 Information You Provide

This includes information you voluntarily submit through our website, such as via the “Apply for Partnership” form:

  • First and Last Name

  • Email Address

  • Website / Brand

  • Monthly Advertising Budget

  • Business Bottlenecks & Notes

  • Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we may collect:

  • IP address

  • Device information

  • Browser type

  • Referring website

  • Pages viewed and session duration

  • Cookies and tracking data

2.3 Third-Party Data Sources

We may receive information from:

  • Advertising platforms (Meta, Google)

  • Analytics tools (Google Analytics, Meta Pixel)

  • CRM/email platforms (Klaviyo)

This data helps us improve performance, optimise campaigns, and understand user behaviour.

3. How We Use Your Information

We use personal information to:

  • Respond to partnership applications

  • Assess whether your business is a fit for our services

  • Provide digital marketing and consulting services

  • Communicate with you about updates, requests, or opportunities

  • Improve website functionality and user experience

  • Conduct advertising and retargeting

  • Meet legal and compliance obligations

We do not sell personal information.

4. Legal Basis for Processing (GDPR)

For individuals in the EU/UK, we process personal data under the following legal bases:

  • Consent — when you submit information through our forms

  • Contractual necessity — when we work with clients

  • Legitimate interest — analytics, fraud prevention, business improvement

  • Legal compliance

5. Your Rights

Depending on your location, you may have the following rights:

GDPR (EU/UK) Rights

  • Right to access

  • Right to rectification

  • Right to erasure (“right to be forgotten”)

  • Right to restrict processing

  • Right to data portability

  • Right to object

CCPA (California) Rights

  • Right to know what personal information is collected

  • Right to request deletion

  • Right to opt-out of sale/sharing (we do not sell data)

  • Right to non-discrimination

Australian Privacy Act Rights

  • Access to your personal information

  • Correction of inaccurate information

6. Cookies & Tracking

We use cookies and similar technologies to:

  • Analyse website performance

  • Personalise content

  • Improve advertising efficiency

  • Retarget website visitors

You may disable cookies through your browser settings.
Users in regions requiring consent (e.g. EU) will see a cookie banner.

7. How We Share Information

We may share information with trusted third parties:

  • Website hosting providers

  • CRM and email software (e.g., Klaviyo)

  • Advertising platforms (Meta, Google)

  • Analytics and tracking tools

  • Project management systems

These providers only access data as necessary and operate under confidentiality and compliance requirements.

We do not sell personal information.

8. Data Security

We implement reasonable physical, technical, and administrative safeguards to protect your data against:

  • Loss

  • Misuse

  • Unauthorised access

  • Disclosure or alteration

However, no method of transmission over the internet is 100% secure.

9. International Data Transfers

As an Australian business using global service providers, your data may be stored or processed overseas.
Where required, we ensure appropriate safeguards are in place (e.g., GDPR Standard Contractual Clauses).

10. Data Retention

We keep personal information only for as long as necessary to:

  • Provide services

  • Communicate with prospective clients

  • Meet legal or taxation requirements

You may request deletion at any time unless we are legally required to retain the data.

11. Children’s Privacy

Our services and website are not intended for individuals under 18.
We do not knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
Any revised version will be posted on this page with the updated date.

13. Contact Us

For privacy requests or concerns, contact:

Protocol Digital

Website: www.protocoldigital.com.au
New South Wales, Australia